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Ezine Advertising Works: Top 10 Reasons To Advertise With Ezines

You’ve heard the buzz but still have some questions. Does Ezine Advertising really work?

The short answer is “Yes! It works” and here’s 10 reasons why:

~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store

~ The electronic format offers less potential for distraction before they arrive at your “store”. Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your “store” so there is less potential for loss.

~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be “white listed” and so won’t get caught up by spam filters.

~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?

~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!

~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!

~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.

~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!

~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don’t have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!

~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you’ve got that then you can sell, sell, sell!

Ezine Advertising,it sounds simple enough?

Ezine advertising compared to many conventional offline/online forms is still one of the most inexpensive costs per word methods of reaching your desired audience. But is it as easy as it may meet the eye?

To the uninitiated, there are a lot of key trigger points to understand if one wants success with their campaigns as opposed to flushing money down the toilet. I have learned many of these the hard way while quite a few lessons were also spared me courtesy of some good hearted mentors and peers.

One great aspect of ezine advertising is that it is a proactive advertising medium which means you can go straight to your prospective customers whenever you wish to reach them. You don’t have to depend on someone finding you as you do with search engines.

However, with spam on the increase-and the upsurge in spam filters  to block them- ezines face an increasingly difficult challenge in getting their message through. Even though requested by the reader and featuring content that the reader wants, delivery rates are still a challenge.

With that being said, here are some very important factors  to consider and master before one submits their ezine ad.

The subject line is so crucial. If it is not catchy,suggestive of spam and too hyped-you could have the greatest salescopy on earth inside-it still won’t get opened. A couple of key suggestions: ask a question that can only be answered by clicking on your link and use dangling sentences.

Interview the publisher-preferably by phone but certainly by email-before you place your ad. There are essential pieces of info to know or you may be soon parted with your money.

I should point out, at this juncture, that there are basically 3 different types of ezine ads. The solo ad (feature ad) is a stand alone mailing that goes out usually 1-3 x a week. Sponsor ads,top or bottom, rank next then we finish off with small,regular classified ads which can number several per ezine issue.

Here goes our interview with the ezine publisher:

How many mailings a week? This is very important for fans of solo ads. The desired answer is no more than TWO otherwise the subscribers are getting bombarded and they will not even open it.

How many new subscribes do you get in a month? You want to know if this is a progressive ezine staying fresh and on the move up each month.

Does the owner have testimonials  or references about their ad offers? This goes a long way in indicating whether  others have had success, perhaps with similar content and/or product in reaching their targeted audience.

Do they have an archive of past issues? You want to see their content. Would you read it? If you wouldn’t be caught dead reading it,then why would your customers?

How many ads in each ezine? This is especially key for those opting for the smallers ads then a solo. Fewer ads means more attention to yours.

How fast will the ad go out? Good ezines have a waiting list. This is always a big clue. A good timeline is 2 weeks to a month  and a poor timeline is less than 5 days .

Make sure you subscribe to each ezine you advertise in so that you are guaranteed receiving a copy of your ad. Some will do this for you in advance but many don’t.

Make sure you track your ads. Test! Test ! Test !

Do they provide personalization in the subject line and body? This can go a long way in translating to sales conversions.

Will you place my ad in HTML (clickable links) ? This can make a big difference in the attractiveness of the ad’s look and result in a lot more views. Perhaps some of your content is only viewable in HTML. You need to know.

Keep in touch with the ezine owner. Many include a second run but if they don’t; just be creative and ask for a free solo ad run. Tell them you will track it and if it does well-you and your people will be back. It costs them nothing to do this.

Get an endorsement whenever possible. You will only get if you ask! The publisher has established a bond of trust with his/her readers  and their endorsement is like gold. If they are willing -you pay nothing upfront but agree on a split of the net sales profits- that come in off of that ad.This is the “JV” (Joint Venture) of ezines and it can realize extremely lucrative dividends.

Write a testimonial with a sig file or link and send it to the ezine owner. Sign your name with your domain. This is powerful and free advertising all rolled into one !

Remember, this mode of advertising can be a lot of fun and one of the least expensive ways to get your message out there but you still need to tread carefully or you will see very little fruit for your dollar and time invested.

E-zine Advertising, An Affordable Alternative To Google

You would like your website to be at the top of the search engines result page, that way, you can get some free targeted traffic, and save money on advertising.  However, this has been more difficult than you would like it to be.

Google’s pay per click advertising is an excellent alternative, except, It can be costly, depending on your keywords.

There is however, an even better, and affordable option: E-zine Advertising,  that is, advertising in on-line magazines.

Let’s do a comparison: suppose you ran an ad in an e-zine with a readership of 20,000 and that ad cost you $30.00.and only 5% of the readers click on your ad which is 1000 clicks  (I’m assuming you have written a compelling ad. If not, no form of advertising will help!)  In terms of cost per click it would amount to 0.03 cents per click.

Now, compare that to a pay per click ad in google or yahoo,  where you would have to bid the highest for the keywords that will trigger your ad to display before the searcher/potential customer. Lets say you bid on a keyword like “exercise equipment.” To get a realistic display you would have to bid at least 10 cents or more per click.  If 1000 people clicked on your ad like they did in the e-zine ad. you would pay $100.00 or more for a pay per click ad in google or yahoo.

Which would you rather pay $30.00 for a e-zine ad or $100.00 or more for a pay per click ad, for the same amount of clicks?

Another thing to consider is this, when you disable your google ad, the flow of traffic from that source stops. But, when it comes to e-zine ads, many e-zine  publishers archive their past issues. If someone request an issue from a few weeks ago, and  your ad is in that issue, that will be additional exposure for your website without you paying extra money for it. This is not be done with ppc advertising.  Couple this with the use of an auto responder and you’ll save even more money in the long run.

To make it quick and easy for webmasters to find on-line magazines to advertise in, “The Directory of Ezines” has a database of e-zines with a wide range of topics, so they can find the right one to advertise in for their particular product or service.  If you had to gather this

information on your own, it would take you a very long time.

With stiff competition in S.E.O. and PPC advertising. It’s good to know that e-zine advertising provides an affordable, targeted and effective alternative for website owners, and affiliate marketers to reach more customers and earn more money.

You would like your website to be at the top of the search engines result page, that way, you can get some free targeted traffic, and save money on advertising.  However, this has been more difficult than you would like it to be.

Google’s pay per click advertising is an excellent alternative, except, It can be costly, depending on your keywords.

There is however, an even better, and affordable option: E-zine Advertising,  that is, advertising in on-line magazines.

Let’s do a comparison: suppose you ran an ad in an e-zine with a readership of 20,000 and that ad cost you $30.00.and only 5% of the readers click on your ad which is 1000 clicks  (I’m assuming you have written a compelling ad. If not, no form of advertising will help!)  In terms of cost per click it would amount to 0.03 cents per click.

Now, compare that to a pay per click ad in google or yahoo,  where you would have to bid the highest for the keywords that will trigger your ad to display before the searcher/potential customer. Lets say you bid on a keyword like “exercise equipment.” To get a realistic display you would have to bid at least 10 cents or more per click.  If 1000 people clicked on your ad like they did in the e-zine ad. you would pay $100.00 or more for a pay per click ad in google or yahoo.

Which would you rather pay $30.00 for a e-zine ad or $100.00 or more for a pay per click ad, for the same amount of clicks?

Another thing to consider is this, when you disable your google ad, the flow of traffic from that source stops. But, when it comes to e-zine ads, many e-zine  publishers archive their past issues. If someone request an issue from a few weeks ago, and  your ad is in that issue, that will be additional exposure for your website without you paying extra money for it. This is not be done with ppc advertising.  Couple this with the use of an auto responder and you’ll save even more money in the long run.

To make it quick and easy for webmasters to find on-line magazines to advertise in, “The Directory of Ezines” has a database of e-zines with a wide range of topics, so they can find the right one to advertise in for their particular product or service.  If you had to gather this

information on your own, it would take you a very long time.

With stiff competition in S.E.O. and PPC advertising. It’s good to know that e-zine advertising provides an affordable, targeted and effective alternative for website owners, and affiliate marketers to reach more customers and earn more money.

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Does Your Business Need a Newsletter?

If you are not yet using a newsletter as a part of your internet marketing efforts then you are missing out on potential and existing customers becoming valuable long-term buyers.

Newsletters provide an effective tool for collecting interested visitors’ email addresses and converting them into buyers. They also are a great vehicle for keeping in touch with your most valued contact - previous customers. How?

NEWSLETTERS KEEP CUSTOMERS

When you have a customer buy from you, but no newsletter to follow up, than you are virtually handing him or her back to your competitors. Of course, if the service was good and the product memorable they may come back, but what if you have a new product that your existing customer may wish to buy and they do not know about it? What if they lose your website address? What if they just forget about you? A newsletter will prevent these things from happening.

HOW OFTEN?

That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. What works for you depends a lot on what you are selling, what information you can give them, how often your subscribers will want to hear from you, etc.

A good rule of thumb for many businesses is once per week. Twice a month if you really feel that is the most you can do. More often and the customer may unsubscribe or routinely delete your messages. Less often and you’re allowing your competition the chance to win over your potential customer.

WHAT DO I WRITE ABOUT?

Are you very informed on the product or service? Do you have a lot of contacts? Can you point out related products or services they might be interested in?

You do not need a long newsletter. A sale alert or announcement of a new service or product can do just as well for some businesses, while others find a tips format more suitable. Industry news or ‘How to…’ and ‘Top 5…’ topics are a good idea and always try to make a connection between the newsletter and your product or service. Subscribe to several competitors’ newsletters (they will surely be subscribing to yours). Use a free email account to subscribe and see what they are providing their customers.

KEEP IT CONSISTENT

It’s amazing the amount of newsletters that abound online. Because of this subscribers can forget which ones are legitimate and which are spam.

Keep your format consistent so your newsletter becomes visibly familiar. Also indicate that the subscriber requested the information and provide an unsubscribe link on EVERY issue. You must do this if you want to limit complaints or spam reports.

Your newsletter deserves time and attention - it is the voice of you and your business and will help you to build relationships with your customers (and potential customers) in a way that no other tool can.

Can Publishing a Newsletter Benefit Your Business?

In a Word, Yes!

Publishing a newsletter as a part of your marketing campaign can increase the potential profit from existing customers becoming long-term buyers.

Newsletters gives us a tool for collecting the email addresses of targeted visitors with the intent of turning them into paying customers.

Utilizing this tool also gives us the means by which we can remain in contact with an additional valued resource,”The Previous Customer.”

If You want to keep customers, A Newsletter is a must.

If you don’t have a Newsletter, you have no way of following up with your paying customers, or for that matter, any potential customers. Someone that has purchased from you once is very likely to purchase again. You don’t want to run the risk of losing that person because you don’t have a follow up method in place. A Newsletter.

The standard for publishing your newsletter is generally once a week. You may want to publish bi-weekly. If you find something of value that your customers might have an interest in, you don’t have to stand on ceremony, you can notify them at will. The frequency of your publication will really be determined by your marketing niche. Who and What your marketing.

Your topics will be determined by your area of expertise. If your knowledge is limited, you may have to do some research in order to keep your subscribers informed, There is no shortage of pre-written articles, on any topic, you may be looking for. With Article Directories, such as this one, that abound the Internet, your search will be an easy one.

Of course you can always do the research and write the articles yourself, based on what you’ve learned. You also may want to consider subscribing to a Private Label Content site. You’ll have access to pre-written articles available for re-write.

Your newsletter doesn’t have to be “The Great American Novel.” (:-) Quite frankly if it’s too long, your readers probably will lose interest before they finish reading it. Sometimes a quick announcement about a New Product or Service will be sufficient. Other times a short 400 to 500 word article will do the trick. It will really depend on what you’re trying to convey to your readers.

You’ll also need to be consistant. With the thousands of newsletters that are available. You’ll want to avoid having your newsletter mistaken for spam. Announce your publication in the subject line and don’t forget to personalize it by inserting your subscribers firstname. Address them by their first name within the body of the message whenever and wherever possible. Personalization cannot be stressed enough. This function is available in most autoresponders.

To limit complaints or spam reports remind your readers that they agreed to recieve emails from you etc. Once again, most autoresponders provide this function without your having to do anything, other than putting your message in for sending.

Your newsletter will be your Brand. It will speak loud and clear about your business and will be your tool for building relationships with your customers. No other tool has this ability. Give your Newsletter the time and attention it deserves and it will reward you Over an Over again.

Article Marketing - The Bad, The unsightly, and The Good

When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is anthor way and I will show you in this article.

The latest rage seems to be Article marketing and with good reason. It’s by far the best free means of promoting your business and increasing your sales and opt in subscribers.

By submitting your articles to article directories, article announcement lists, and ezine publishers, you achieve several things.

First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about.

Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will probable click on your link to see what it is that you are offering.

Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.

But many marketers are not comfortable writing their own articles. They just do not understand how to put their thoughts into words. Or worse yet, they do not have any thoughts merit printing.

That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.

Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright unsightly.

The Bad: A everyday mistake made by marketers using private label articles is getting lazy. They merely copy and paste the article and submit it, as is, with no personalization.

At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you actually think they read every article that comes in? Not likely.

They get dozens, even hundreds of submissions every day, so it’s unlikely that your article will really be read.

But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.

So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.

The unsightly: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but ultimately banned if you do it frequently enough.

The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big superiority over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.

A good article contains useful knowledge to the reader whether they buy your products or not. Present to them good content and you will increase the chances that they will click your link in the resource box.

Private label articles are a great tool, but do not get lazy!

10 Ways To Boost Your E-zine Subscribers

1. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe.

2. Give away a free follow-up auto responder course. Publish your e-zine ad in each lesson. The more people see it, the higher the chance they’ll subscribe.

3. Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine.

4. Give other businesses permission to give a free subscription to your e-zine as a bonus for a product they sell.

5. Ask your potential subscribers questions that’ll persuade them to subscribe like: “Would you like to be able to retire before you’re 40?”

6. Write your e-zine’s ad to sound like it is common sense to subscribe. For example: “Everyone knows you have to…”

7. Assume people are going to instantly subscribe to your e-zine. For example: “Dear Healthy Subscriber” They will want to subscribe in order to feel healthy.

8. Allow your subscribers to collect stuff from each issue of your e-zine. It could be e-books or software. They’ll tell others and those people will subscribe.

9. Tell people what their friends or family might say as a result of them of learning what’s in your e-zine. People care about what other people think of them.

10. Make people feel like it’s their idea to subscribe, they will be less hesitant. Tell them in your ad “You are making a smart decision for subscribing”.

For more tips & tricks to boost your e-zine subscribers visit  our website today.

10 Must Haves for A Successful E-Newsletter

5 Quick Ways To Increase Your E-zine’s Subscriber Base

1. Give Incentives

Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience.

2. Joint Venture

Joint venture with a similar e-zine. Combine your subscriber bases together and publish one e-zine. Edit and publish each issue together. You both will be promoting the e-zine which means more subscribers.

3. Allow Archiving

Allow your subscribers to archive back issues of your e-zine on their web site. They may need content for their web site. If people visit their web site and like your e-zine, they will subscribe.

4. Form An E-zine Ring

Form an e-zine ring. Team up with 4 to 10 similar e-zines. All the publishers would agree to list each others e-zine name and subscribing information in every issue. You could call this section “Other Free E-zines You Might Enjoy”

5. Ask Subscribers

Ask subscribers to forward your e-zine to close friends, family, or associates. If they enjoy your e-zine, they will subscribe. It’s almost like your subscribers are endorsing your e-zine.

For more tips & tricks to Increase your e-zine’s subscriber base visit our Work From Home Based Business website today!